This is where sellers can get their products in front of relevant visitors based on keywords, products, and shopper interests. Two Six uses a unique mix of data, tools, and personnel to support brands in identifying customer acquisition opportunities within the complex world of Amazon Advertising.
For direct-to-consumer brands, Amazon’s Marketplace is an essential part of new customer acquisition. With over 386 billion dollars in 2020, Amazon has become the biggest retailer in the United States. Plus, with over 150 million subscribers on Amazon Prime, it is a captive audience that can’t be ignored. As a growth platform, Two Six engages with Amazon to help our customers grow.
Amazon has many paid advertising opportunities allowing marketers to serve ads on and off Amazon. Some of these advertising opportunities include Sponsored Product Ads and Amazon’s display platform called Amazon DSP. We deploy many strategies to create new customer acquisition and brand loyalty using Amazon’s advertising properties.