What is the cost of Performance Marketing in 2021?
Download our pricing guide by clicking "Download Pricing Guide". The pricing guide will provide greater detail into the pricing structures of working with an agency (retainer, percentage of ad spend, project fee).
Next, take a look at the ranges we've outlined on this page. These ranges cover the entire industry - the low end represents amateur freelancers and small, one-time gig prices. The higher-end represents the prices of working with an enterprise-level agency in a strategic partnership.
As you can see, the answer to "how much does a performance marketing agency cost" is - it depends. The more experienced, technically capable, and proven an agency is, the more it will cost to work with them.
Agencies that have been around for a while, and have made their clients a lot of money, charge more for their services. The more in demand an agency is, the more they can charge. Additionally, the best agencies have the best talent.
Performance marketing is no different from sports, there are certain people that are more skilled than others. Good agencies hire good talent.
So, as you consider the range of pricing, ask yourself what kind of talent you want to align your business with; the answer to that question will largely determine how much it will cost to hire a performance marketing agency.