Programmatic ads allow you to target users based on their unique interests. Define your audience by activities they do on and off social media —the apps they use, ads they click, and accounts they follow.
Two Six leverages Programmatic to allow its clients to tap into multiple data sources to enhance campaign performance. Two Six is able to outperform all other channels and achieve lower CPAs compared with other channels used in the past. The largest share of conversion volume was driven by search data and audience lists based on users’ clicks on ads from relevant keywords. This highlights the importance of implementing programmatic to allow advertisers to cultivate and leverage their data seamlessly.