Paid Search Management
Collectively, the team at Two Six has over 30 years of experience and has spent over $100 million dollars on various media platforms. We know how to climb the top of the mountain, we've done it before. We will ensure your account is built with best-in-class practices that incorporate the unique value proposition and market positioning of your business.
Okay, so your website looks awesome. Your digital marketing infrastructure is installed and correctly attributed. Now it's time to show the world what you are all about. You've got a beautiful house, let's invite some people over. With over 30 years of collective paid media experience, Two Six's media team will bring the right people to your site, at the right time. That is a big part of why we are considered one of the leading ad agencies in Atlanta. Our ability to leverage paid media tactics and strategies learned at the highest levels with savagely accurate targeting is what makes us different.
What paid media channels should I use to grow my business?
How many people do you know with a "play" - you know, the one where they tell you to run a certain type of Facebook ad with a certain type of creative...
At Two Six, we don't work that way. In fact, any agency worth their salt will not work that way. At its heat, finding the right paid media strategy is an exercise in rigerous and controlled testing. We set up scientific tests that measure the impact of bid models, ad copy, keywords, Max CPCs, and landing page design in order to determine which channels, campaigns, and ads you should run. Don't listen to your buddies uncle down the street who thinks they know paid media - they most likely are going to get you in a heap of trouble.
"Two Six was a trusted advisor on strategy and tactics for our accounts. Their guidance in performance marketing helped our account perform significantly better within 90 days. I would highly recommend them to anyone who is seeking to increase the productivity of their paid channels."
Don't throw stuff at the wall to see what sticks. Use your data.
We have a process to help the right people find you. Our team is not making this up as we go, we are talented, smart people who have been trained to the highest standard and execute with precision found only in the largest (and most expensive) agencies in the nation.
Our process accounts for changes in ad tech, economic influences, and the ever-shifting business landscape. In this way, the fundamentals don't change but the way in which they are executed do. We utilize a variety of paid media tactics in our strategies including:
Google Search Ads (Adwords)
Google Merchant Center Feed Management
Google Display Network (GDN)
Remarketing through the use of custom audiences
Locally targeted Google Ads
Universal App Campaigns (UAC)
Google Infrastructure Install/Troubleshooting
Our first step will consist of an infrastructure audit and analytics alignment. After that, we will be able to ensure that whatever strategy we enact will be driven and optimized by data. This approach guarantees results - it is a time tested methodologically used by the most successful advertisers in the business.
What you get from Two Six's Paid Search Management Services:
Tag Installation & Management
Google Analytics Integration
Best-in-class Account Management