We all wish there was a silver bullet to getting ranked higher in the Search Engine Results Page (SERP). Unfortunately, there isn't one. And anyone who tells you that they can get you to the top of the Google results page in a short amount of time is most likely blowing smoke up the wrong chimney.​

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While many firms claim to do ONLY search engine optimization, the truth is that it is not in your best interest to work with a firm that only does SEO. Here's why: there is a technical and non-technical aspect to SEO that is inherently tied to website design and development as well as content marketing and paid search. That is why the best SEO results are driven by agencies or businesses that have their SEO working in conjunction with their website development, PPC, and content marketing strategies.

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What is the best SEO strategy?
 

The best SEO strategy is one that works in tandem with your website infrastructure and your PPC strategy. The data that you have across both the paid and organic channels in your acquisition program should be used to enhance each other, not conflict.

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Many times, especially when businesses have SEO and PPC siloed, we will find that paid media and organic media are not sharing data. This is a critical mistake. The tactics executed in SEO will impact the auctions in Google Ads, and vice versa. If you are wondering how your brand terms should interact with your non-brand terms in organic and paid media, then you have come to the right place. 
 

"Two Six is combined their SEO creativity with website content to stand out quicker in the major search engines. After switching websites, we had a major loss in organic traffic, and after 2 months we are almost back on track! Like working with them!"

-Jolien Demeyer

Founder, Marketing Scaleurs